I find it very tempting to go for that one BIG Leap to business success. However, as explained in our last blog, your brain is likely to get in the way. Let’s assert that you know the direction you are aiming for then: we know a technique that provides business success. Guaranteed.
The Kaizen way: one small step makes big change
The Kaizen way (developed by Dr. Robert Maurer) is a method that assures you to stay away from your reptile brain and keep your mind actionable, creative, solving problems and as such making progress. How does it work? A quick overview. Let’s say you need to start your online-marketing, but there is so much to do you are choking.
Start with one simple step!
Can you make a three point list which you do every day? And then: spend just 10 minutes a day on Social Media for 2 weeks. Can you do that? Just start with a couple of simple actions for a limited amount of time. You will get the hang of it and expand your time easily. And more importantly: the creative brain remains engaged (and reptile brain kept asleep) to solve the little issues you encounter, you just start.
Ask yourself simple questions
Our brain loves to solve problems and each simple question is a little problem and our brain is almost infinitively creative. Asking simple questions reveals that huge capacity. For example: which is the first tool I want to use: Linkedin or Facebook? Who of my friends is an expert? Who could help me? When can I call him or her? Sometimes you might not get the answer immediately, be a little patient. 90% of your brain capacity is unconscious capacity. Mind you… 90%!!!! Though you are unconscious of it that part is definitely working for you. So you will get the answer: maybe next hour, maybe after waking up tomorrow morning or after a week
Celebrate in a simple way!
When your action is done and result is achieved: celebrate! Check of the box, get yourself 2 minutes rest of work, say ‘well done’ out loud, whatever you can think of.
Small steps to Big Success: this is why it works
Generating Business Success is a big big project. You don’t know all the information, issues and solutions (yet). Thinking about the magnitude of it your reptile brain jumps into action and limits your creativity and clear thinking skills. Staying out of that by just doing small actions ensures that you are still able to use full brain power and creativity to solve all the issues that get in the way. Asking simple questions unlocks your 90% other brain capacity that hugely increases your creativity and problem solving skills. By celebrating and complementing you encourage your brain and confirms the action, so it will become a habit which takes a bit of time but you will get there.
I want to congratulate you: you just made one small step to your much desired Business Success!